Aldo Pennacchiotti
If there were an easier way to explain what I do, I’d use it
But the truth is, my job as Chief Creative Officer at DraftLine (Chile, Paraguay & Bolivia) involves coming up with ideas, throwing out ideas, defending ideas, and sometimes convincing others that they were theirs all along.
Before that, I spent 8 years at McCann, switching between Creative Director and Creative Excellence Manager—yes, they actually put Excellence in the title. No pressure-.
I started out as a copywriter at agencies like LowePorta, TBWA, MRM, and McCann Santiago.
I studied at the University of Arts, Sciences and Communication (UNIACC) and did an internship at Santo Buenos Aires.
Over the past 13 years, some of our ideas won at Clio, The One Show, Webby Awards, Wave Festival, El Sol, El Ojo, Effie, among others.
ADDITIONAL HONORS & AWARDS
2024:
CLIO / GOLD / Partnerships & Sponsorships
CLIO / Shortlist / Design
EL OJO DE IBEROAMÉRICA / Shortlist / Mejor idea latina para el mundo
EL OJO DE IBEROAMÉRICA/ Shortlist / Mejor idea país
EL OJO DE IBEROAMÉRICA/ Shortlist / El Ojo Sports
PREMIOS CREA 2024/ Gold / Sports
PREMIOS CREA 2024/ Gold / Sports
PREMIOS CREA 2024 / Gold / Media
PREMIOS CREA 2024 / Gold / Design
PREMIOS CREA 2024 / Gold / Direct
PREMIOS CREA 2024 / Direct Bronze / Brand Experience
EFFIE / Bronze / Influencers Martketing
2023:
EL OJO DE IBEROAMÉRICA / Bronce / Online Ad
ACHAP / Silver / Brand experience & actvation
ACHAP / Silver / Direct
ACHAP / Bronze / Brand experience & activation
ACHAP / Bronze / Innovation & technology
ACHAP / Bronze / Branded Content
2022:
ACHAP/ Grand Prix / Mobile
ACHAP/ Grand Prix / Direct
ACHAP/ Grand Prix / Media
ACHAP/ Gold / Mobile
ACHAP/ Gold / direct
ACHAP/ Gold / Media
ACHAP/ Silver / Creative Commerce
ACHAP/ Bronze / Creative Commerce
2021:
ONE SHOW 2021 / Shortlist / Media
EL SOL 2021 / Gold / Media
EL OJO DE IBEROAMÉRICA / Bronce / Outdoor
ACHAP / Grand Prix/ Creative Data
ACHAP / Grand Prix/ Creative Effective
ACHAP / Grand Prix/ Creative Strategy
ACHAP / Gold Creative / Data
2020:
WEBBY : 2020 / Webby Honoree in Advertising
WEBBY : 2020 / Webby Honoree in Media & PR
ACHAP / Grand Prix/ Mobile
ACHAP / Gold / Mobile
ACHAP / Silver/ Media
ACHAP/ Bronze / Print
2018:
EFFIE / Gold EFFIE / Silver
WAVE / Silver / Outdoor
2017:
ACHAP / Bronze / Online
ACHAP / Bronze / Direct
EXPERIENCE
DraftLine (Ab InBev) / Chief Creative Officer / 2021
McCann Santiago / Creative Director & Creative Excellence Manager / 2016 - 2021
MRM/McCann / Creative Director / 2015 - 2016
D+U / Creative Director / 2014 - 2015
TBWA Frederick / Copywriter / 2013 - 2014
Lowe Porta / Trainee Copywriter / 2012 - 2013
BRANDS
Corona / Stella Artois / Budweiser / Ab InBev / Entel / Coca-Cola / L’oréal / Mastercard / Nissan / Virutex / Vichy / Continental Tires / LATAM / Opel / Unicef
JURY
New York Festivals / Young Cannes Lions/ Young FIAP / AdForum PHNX Awards / ACHAP (Local festival Chile) / Tatakuá (Local festival Paraguay)