We created a platform to help 70% of Chile's workforce: small and medium-sized enterprises (SMEs). The platform featured images of SMEs in the ads of the biggest brands in the country, reaching more than 7 million Chileans in different media outlets. The platform brought together big companies whose advertising was not only for them but also for all those SMEs that needed it most. In fact, this platform remains active, therefore, becoming an agent of change in the economics of all SMEs.

So far, we have more than 1200 ads from Chile's largest brands, where SMEs in crisis have taken over the brands' media guidelines, thus reaching larger audiences that SMEs never imagined. 

WEBBY / Webby Honoree in Advertising, Media & PR

ACHAP / BRONZE / PRINT