The week before Halloween we wanted to verify a myth that scares us all: our cell phones listen to us.

If you said "Becker" 3 times in front of your cell phone while playing our content, after a short time we verified the myth through programmatic with a message: a notification from a delivery app that gave you a great discount on the purchase of Becker and a Clear question: did you summon a Becker? So here is your discount.

Ojo Iberoamérica / Bronze / Mobile

Achap 2022 / Grand Prix / Media

Achap 2022 / Grand Prix / Mobile

Achap 2022 / Grand Prix / Direct

Achap 2022 / 7 golds.